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Opis

Customer data plays a vital role in organisations,§particularly in §sales and marketing. Integrating internal customer§data across §functions and departments is vital but equally§important is §integrating external sources of customer data.§Without complete §data the picture painted by eventual management§information is §incomplete. This book shows that data warehousing§techniques can §be used to integrate both internal and external§customer data to §deliver the management information necessary to§support sales and §marketing processes. In addition, two case studies of§manufacturing §organizations illustrate the practical application:§both organizations §partner with third party distributors who capture§customer-related §data on behalf of the organisation that needs to be§integrated in §order to deliver complete sales and marketing management §information. This book will be useful to those in§both managerial §and technical positions who want to understand how data §warehousing can meet management information needs in§the sales §and marketing function.

Szczegóły książki

• Pełny tytuł: Using data warehousing to deliver integrated management information
• Podtytuł: Case studies of customer data integration using sales and marketing data marts
• Autor: Shana Ponelis
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 144
• EAN: 9783838300603
• ID: 07048312
• Wydawca: Lambert Academic Publishing
• Waga: 222 g
• Wymiary: 229 × 152 × 9 mm
• Data wydania: 15. May 2010

Ulubione w innej kategorii

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