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Opis

More than half of new businesses fail within five years, and many of those that endure can't seem to bridge the gulf between "just surviving" and true success. This book is a practical "how-to" guide for overcoming the hurdles that all entrepreneurs face when starting and growing a business. Serial entrepreneurs Matthew Michalewicz and Zbigniew Michalewicz provide countless "out-of-the-box" solutions for: winning that first major client; signing up partners and resellers; building an all-star management team; leveraging new customers from existing customers; impressing the media and analysts; engaging high-profile board members; finding investors who provide more than just money; and much more. Explained in simple and easy-to-understand terms, the credibility-building principles in this book can give any business a winning edge.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Winning Credibility
• Autor: Matthew Michalewicz
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 272
• EAN: 9781876462529
• ISBN: 1876462523
• ID: 04309871
• Wydawca: Credibility Corporation Pty Ltd
• Waga: 420 g
• Wymiary: 236 × 156 × 19 mm
• Data wydania: 01. May 2007

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