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Opis

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme To Boldly Go... Extending the Boundaries of Advertising . The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Advances in Advertising Research (Vol. V)
• Podtytuł: Extending the Boundaries of Advertising
• Autor: Ivana BuSljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 330
• EAN: 9783658081317
• ISBN: 3658081317
• ID: 09039038
• Wydawca: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Waga: 5459 g
• Wymiary: 210 × 148 × 24 mm
• Data wydania: 26. November 2014

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