Zobacz książki o podobnej tematyce

Więcej informacji o Contemporary Issues in Social Media Marketing

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 172 punkty

Opis

The use of social media has impacted the way consumers live, buy and consume products and services. Academic research on social media marketing has not kept pace with the practical applications and there is a critical void in the social media literature. This book bridges that void. The understanding of perspectives of both consumers and marketers can help the organizations to design, develop and implement better social media marketing strategies so that marketers can enjoy their success with the today's social consumers.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Contemporary Issues in Social Media Marketing
• Autor: Bikramjit Rishi, Subir Bandyopadhyay
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 328
• EAN: 9781138679184
• ISBN: 9781138679184
• ID: 15239255
• Wydawca: Taylor & Francis Ltd
• Waga: 528 g
• Wymiary: 234 × 157 × 19 mm
• Data wydania: 27. July 2017

Ulubione w innej kategorii

---

---

---