Zobacz książki o podobnej tematyce

Powiadomienie o dostępności

Więcej informacji o Strategic Brand Management

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 281 punkty

Opis

Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics from both academics and industry participants. It also combines a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day and long-term brand decisions.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Strategic Brand Management
• Autor: Kevin Keller
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 968
• EAN: 9780273737872
• ISBN: 0273737872
• ID: 04370013
• Wydawca: PEARSON Education Limited
• Waga: 1586 g
• Wymiary: 190 × 248 × 36 mm
• Data wydania: 29. November 2011

Ulubione w innej kategorii

---

---

---