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Opis

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a 'good' service is, what makes a good service and why.This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a 'good' and 'bad' service and describing the common elements within all services that mean that it either works for users or doesn't.A practical book for non-practitioners interested in better service delivery, a book to guide their decision making without the need to first learn how to design a service themselves.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Service industries

• Pełny tytuł: Good Services
• Autor: Lou Downe
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 224
• EAN: 9789063695439
• ISBN: 9063695438
• ID: 22416812
• Wydawca: BIS Publishers B.V.
• Waga: 334 g
• Wymiary: 180 × 116 × 17 mm
• Data wydania: 10. February 2020

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