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Opis

An essential text for HND and first year Hospitality Management degree students which examines the relevance and applications of general management theory and principles to hospitality organisations. Using contemporary material and case studies the book indicates ways in which performance may be improved through better use of human resources. Rigorous academic theory is related to hospitality practice, based on the author's great knowledge of the hospitality industry. The text takes a vocational basis and the illustration of the theory with real-life examples of hospitality management in action provides a solid and stimulating introduction to the subject. Written by two experts in the Hospitality field, Laurie Mullins and Penny Dosser, this book combines an accessible reading style with current and relevant case studies on a variety of hospitality companies from across the globe.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Service industries

• Pełny tytuł: Hospitality Management and Organisational Behaviour
• Autor: Laurie Mullins
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 512
• EAN: 9780273758372
• ISBN: 0273758373
• ID: 01203798
• Wydawca: PEARSON Education Limited
• Waga: 958 g
• Wymiary: 245 × 193 × 22 mm
• Data wydania: 13. June 2013

Ulubione w innej kategorii

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