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Opis

'Any leader worth his or her salt today must be confident in a global marketplace. I had the privilege to work closely with Amit Menipaz for several years - he's a true world-class expert on both the theory and practice of global management' - Josh Silverman, former CEO of Skype and Shopping.com 'Required reading for the globalized manager. Many memorable international cases. Unpacks the issues that entrepreneurs, small business, corporate innovators, even social entrepreneurs need when they confront the reality of big business and the gazelles amongst the SMEs. Good features for continued learning too' - Dr Howard Frederick, Professor of Entrepreneurship Education, Deakin University What is international business? How does it differ from local or national business? What are the fundamental challenges and emerging trends in international business? What is the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions? International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world. Current critical issues in international business are analysed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the 'democratization' of competition worldwide, and applications of technology in a digital economy. Key Features: - Unpacks the complex issues facing both multi-national enterprises (MNE) and international small and medium enterprises (SME) - Contains a full range of learning features including international case studies, explanations of key terms, a glossary, and annotated further reading - A dedicated companion website with material to support both lecturers and students.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management International business

• Pełny tytuł: International Business
• Podtytuł: Theory and Practice
• Autor: Ehud Menipaz, Amit Menipaz
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 632
• EAN: 9781412903486
• ISBN: 1412903483
• ID: 04784486
• Wydawca: SAGE Publications Inc
• Waga: 1350 g
• Wymiary: 233 × 191 × 43 mm
• Data wydania: 18. March 2011

Ulubione w innej kategorii

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