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Opis

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

Szczegóły książki

Kategoria Książki po angielsku Technology, engineering, agriculture Other technologies & applied sciences

• Pełny tytuł: Wine Management and Marketing Opportunities for Companies and Challenges for the Industry
• Autor: Carole Maurel, Paul Amadieu
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 304
• EAN: 9781786305282
• ISBN: 1786305283
• ID: 33081887
• Wydawca: ISTE Ltd
• Waga: 1126 g
• Wymiary: 242 × 164 × 23 mm
• Data wydania: 27. November 2020

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